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“Be Kind Rewind is cinematic to the bone,” said Sight And Sound magazine, “an affectionate, illuminating paean to filmmaking, a Day For Night [the classic 1973 film about making films] for the retro-chic set.”

Directed by Michel Gondry – a former pop video maker who has worked with the likes of Björk and Daft Punk – and starring the indefatigable Jack Black (pictured), Be Kind Rewind is wonderfully screwy stuff.

Black plays Jerry, a man whose brain somehow becomes magnetised.

When he unintentionally destroys every tape in his friend Mike’s video store, the pair panic and attempt to remake all the wiped films in order to please the store’s most loyal renter, an ageing woman with signs of dementia.

“In a larger sense, Be Kind Rewind declares that the riches of cinema history touch each of us personally,” considered Time magazine.

“Films become so deeply part of us that we own them, that our memories of them, whether faithful or fanciful, become their meanings.”

Bringing together a stellar cast – rapper Mos Def, Danny Glover and Mia Farrow all ably assist Black – Be Kind Rewind is a very special kind of comedy from a very singular imagination.

“Gondry delivers his most playful, accessible and subtextually sparkling slice of bespoke whimsy to date,” said Time Out, while the Financial Times pronounced it, “100 minutes of sweet natured idiocy”.

And that’s a compliment, incidentally.

2008 | Comedy | Pathe | 100 minutes

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Tags: Be Kind Rewind, comedy, Danny Glover, Jack Black, Mos Def, On Demand, reviews

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